Resistance High Among Americans to Owning an Apple Watch, Survey Finds
Roughly only two in every 10 Americans between 18 and 65 have any interest in owning an Apple Watch, said Horizon Media’s online survey of a sample of 3,000 people reflective of the U.S. population, the advertising agency said in…
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a report. Earlier Horizon research found about half of smartphone users expressed interest in using Apple Pay when it launched, more than twice as many as are interested in Apple Watch now, it said. “The high level of negativity is a clear signal consumers are questioning the value of yet another connected device, even if it is from Apple." Apple Watch’s $349-and-up price tag was a deterrent for 73 percent of those surveyed, and 53 percent expressed displeasure at owning another connected device, said Horizon.