Smart Broadcasting Features Can Help Drive Sales of Smart TV, Report Says
Smart broadcast features have the potential to drive sales and connection of Internet-connected smart TVs, according to research conducted by Frank N. Magid Associates on behalf of Sorenson Media. Overall, research showed positive consumer responses to interactive and personalized TV…
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features offered by broadcasters and more interest in buying smart TVs due to smart broadcast functionality, Sorenson said. Smart broadcast refers to the ability to provide interactive, personalized and localized overlays over the top of existing linear broadcast television, and is a "fusing of digital and broadcast capabilities," Sorenson said. The technology is made possible through connected smart TVs, predicted to be in more than 70 percent of U.S. homes by 2018. Smart broadcasting features tested included "Push to Mobile," which enables viewers to push information, such as a coupon or recipe, to their mobile device; "Interactive Viewer Polls & Surveys"; and "Broadcaster Catch-Up Portals,” it said. Consumers based in New York, Chicago and Nashville participated in workshops to view and experience smart broadcast formats through live and simulated demonstrations on smart TVs. The smart broadcast features "resonated positively" both with consumers who don't own a smart TV and with those who own one but have not yet connected it to the Internet, Sorenson said.