Triton Digital Completes Annual Media Rating Council for Webcast Metrics
Triton Digital, a technology provider to the auto industry, completed the annual Media Rating Council audit for its Webcast Metrics (WCM) and Webcast Metrics Local (WCML) products, the provider said in a news release Thursday. The accreditation process proves that…
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Triton's measurement products comply with relevant industry standards and produce reliable metrics, it said. WCM is census-based and measures usage without estimates, while WCML is a market-specific measurement product, it said.