Thursday's Amazon Deal of the Day Brings LED Bulb Pricing to Under $4
LED lighting was Amazon’s Deal of the Day Thursday -- offered by Woot -- with discounts up to 62 percent, bringing per-unit pricing to under $4 a bulb. Featured A19 sale bulbs were from Energetic Lighting and included a six-pack…
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of 40-watt-equivalent nondimmable bulbs for $22.99 (down from $59.95); 60-watt-equivalent, nondimmable bulbs for $29.99 (down from $74.95); a six-pack of 40-watt-equivalent dimmable bulbs for $29.99 (down from $69.95); and a six-pack of 60-watt dimmable bulbs for $35.99 (down from $84.95). The dimmable bulbs were rated 4.5-5 out of a five-star rating at Amazon, and there was one review (five stars) for the nondimmable bulbs, we found. Elsewhere, the lowest price we found for LED bulbs at Home Depot was $7.97 for a Cree 60-watt-equivalent dimmable A19 bulb. Cree has been at the forefront of promoting mainstream adoption of LED bulbs since launching at Home Depot, its sole brick-and-mortar retailer, and its $6.97 entry price last spring set a new pricing tier for mainstream bulb brands. CEO Chuck Swoboda said on an earnings call last April (see 1404240055) that Cree was continuing to work with Home Depot to test pricing with consumers and the “trade-off between volume and margin.” Prices have bumped up a buck since then at Home Depot, and Cree has yet to produce what Swoboda referred to then as an upcoming fifth iteration of an “even lower cost” bulb that would enable new price points. At e-commerce site bulbs.com, Cree 60-watt-equivalent dimmable A19 bulbs started at $9.97 Thursday and $2 less at 1000bulbs.com, we found. The latter was offering Cree bulbs at a 10 percent discount through the end of March.