TRUSTe To Pay $200,000 Fine as Part of FTC Settlement
Commissioners unanimously approved a final order on an FTC settlement with TRUSTe for allegedly misleading consumers about its privacy program, said a commission news release Wednesday. The order followed a public comment period and prohibits TRUSTe from making “misrepresentations about…
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its certification process, its corporate status, or whether an entity participates in its programs,” it said. “TRUSTe must not provide other companies or entities with the means to make misrepresentations about these facts, such as through incorrect or inaccurate model language.” TRUSTe must pay $200,000. “TRUSTe’s agreement with the FTC was related to two of our prior business processes and we took swift action to address both of these issues in 2013,” said CEO Chris Babel in a statement Wednesday. “We remain committed to developing new data privacy management products and services to help businesses address evolving data privacy challenges.” The FTC and TRUSTe reached an initial settlement in November.