Vizio Looking To Use Co-Branded Documentary From SXSW as Retail 4K Demo Material
Vizio is exploring ways to useGrowth, the 4K video documentary that will debut this week (see 1503100042) at South by Southwest, in retail stores “as an example of beautiful 4K picture quality” to support its P-Series of Ultra HD TVs,…
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Lily Knowles, vice president-product marketing, told us. Growth, a collaboration between Vizio and Culver City, California, digital content studio Everdream, is a 14-minute documentary that tells the story of 75 individuals as they journey through various chapters in life, Vizio said. Growth helped “bring our vision to life in terms of what branded content can look like,” and Vizio is looking to do more collaborations in the future, she said.