Marketers Should Ensure Data They Use Helps Consumers, DMA Conference Hears
The future will be a world where data, analytics and the physical world are all connected, said futurist Deborah Schultz during a keynote speech at the Direct Marketing Association’s Marketing Analytics Conference in Chicago, according to a DMA news release…
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Tuesday. It’s important for marketers to ensure the data they use is helpful to consumers and can improve their lives, she said. Schultz also noted that marketing has evolved from a race to garner sales to a realization that providing engaging customer experiences is a vital factor of success. The conference runs through Wednesday.