Nine in 10 U.S. Mobile Phone Shoppers in Q4 Chose a Smartphone, Says Nielsen
In Q4 2014, 43.6 percent of U.S. consumers with a smartphone owned an Apple iPhone, according to a survey by Nielsen. Samsung followed with 31 percent, LG at 7.6 percent, Motorola at 5.8 percent and HTC at 3.9 percent, all…
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from the Android community. Windows Phone-based Nokia phones had 2.2 percent, and BlackBerry smartphones were 1.2 percent of the U.S. smartphone population, said Nielsen. Android was the leading operating system among U.S. smartphone owners, at 49.5 percent of users, it said. Sixteen percent of smartphone owners said they had acquired their handset within the past three months, bringing smartphone penetration to 77 percent of mobile phone owners in the U.S., said Nielsen. Among those who had recently acquired a phone, 91 percent chose a smartphone, compared with 82 percent in the year-ago quarter. Overall, smartphone penetration grew 8 percentage points over Q4 2013, it said. Nielsen’s Mobile Insights is a monthly survey of 30,000-plus mobile subscribers aged 13-plus in the U.S.