Panasonic Uses Frankfurt Line Show To Demo ‘Extreme Brightness’ HDR Prototype
Panasonic used its European line show Monday in Frankfurt to showcase its quad-core 4K Studio Master Processor chip it said will enable wider color gamut and high dynamic range display. The processor chip was demonstrated on a working 1000-nit screen…
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with signage labeling it: “Extreme Brightness Prototype.” It showed a loop with rapid-cut, short-clip excerpts from Netflix TV series Marco Polo. The highlights we viewed were painfully over-bright and the screen flashed all white before the Netflix logo appeared. A highlight of the conference was a workshop in which panelists debated the limitations of the smart TV ecosystem and the merits of migrating toward “open source” smart TV operating systems. “The whole point of connected devices is that they talk to each other,” said one panelist, Paul Gray, DisplaySearch director-European TV research. “If we continue with silos and stacks not talking to each other, most consumers won’t bother,” Gray said. “Consumers want a frictionless experience. Everything must talk to everything else. Open source can make this happen.” Most new Panasonic 4K TVs will now use the Firefox OS, the company said in Frankfurt. This was chosen because it is an open source system, Panasonic said. Live demonstrations showed how, when the Firefox set is first switched on, it displays three circular widget icons, one each for live TV, apps and devices. The owner can then "pin" similar icons to the home screen that provide shortcuts to favorite TV channels, connected devices such as a Blu-ray disc player or connected catchup TV services such as BBC iPlayer.