Video Most Popular Activity on Tablets, as Cord Shaving Rising, Futuresource Says
Viewing video has overtaken playing games as the most popular entertainment activity on tablets, said a Futuresource Consulting report that polled consumers in France, Germany, the U.K. and U.S. Some 57 percent of tablet owners in the four countries watch…
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video on their mobile device -- vs. 53 percent who play games -- and 24 percent pay-to-view video content, Futuresource said. The U.S. leads all markets in watching paid-for video on tablets with 34 percent of users paying for video content, it said. Large tablets appear to encourage more viewing, as 62 percent of large tablet users said they watched video on their devices compared with 53 percent of small tablet owners, it said. The TV continues to gain use as a connected device, said the industry research firm Tuesday. Nearly 80 percent of connected TV owners stream video, and 63 percent access a premium video service at least once a week, it said. Households with children under 12 are 20 percent more likely to subscribe to TV services, said the data. Netflix subscribers are four times more likely to own a digital media adapter than Netflix non-subscribers. Twelve percent of households with kids had an UltraViolet account vs. 4 percent of households with no kids, and households with kids outnumbered those without as packaged media buyers and renters by 38 percent to 18 percent. Deleting premium packages from TV subscriptions, known as cord shaving, reached 17 percent of U.S. consumers in October 2014. That was up from 13 percent in September 2013, led by 19- to 25-year-olds and households with children, said the survey. U.S. pay TV subscribers stood at 65 million last fall versus 10 million streaming VOD customers, while 35 million U.S. viewers fit into both groups, it said. Music streaming is the most popular form of music consumption in the four countries, with 29 percent of respondents reporting they listen to free music services and 42 percent to Internet radio stations. The U.S. skewed higher at 50 percent of respondents who reported listening to any type of music service. Only 5 percent of the total base said it pays for a subscription music service. The survey was conducted during September and October with a nationally representative sample of just more than 1,000 consumers in each country.