Content, Edge Providers Ask FCC Not to Prohibit Zero Rating
A group of content and edge providers, led by Aquto, asked the FCC not to clamp down on zero rating, the practice of giving some apps an advantage over others on wireless networks, as a part of broader net neutrality…
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rules. The issue is widely viewed as among the trickiest facing the FCC as it finalizes rules (see 1411140046). “Sponsored data and zero-rating arrangements hold great promise for content and edge providers, whether they are new entrants or incumbents, who can use them to promote innovative offerings, attract new customers, and grow a robust subscriber base,” the companies said. “Sponsoring the delivery of Internet data is merely a more modern incarnation of toll-free calling or free shipping, which for decades have provided undisputed benefits to businesses and consumers alike.” The companies urged the FCC to “avoid taking any action that would limit the flexibility of Internet service providers to offer, or of content and edge providers to use, plans of this sort.” BBA Studios, DataMi, LotusFlare, Syntonic and Wazco also signed the letter.