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Futuresource Sees 4K TV Unit Shipments Reaching 100 Million Globally in 2018

Futuresource sees global 4K TV shipments reaching 100 million units in 2018, when they’ll be just under 40 percent of the total TV market, the research company said Friday in a report. That’s based on a 72 percent compound annual…

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growth rate for the next four years, it said. For 2014, the company sees 11.6 million 4K sets shipping globally, up nearly 700 percent from the relatively few sets shipped in 2013, it said. China will account for more than 70 percent of worldwide demand this year, with Western Europe 10 percent and North America 8 percent, it said. "An indication that 4K is quickly becoming mainstream was the availability of many sets at discounted prices during last month's Black Friday," Futuresource said. Sales of 4K TVs are expected to be concentrated on the bigger screen sizes, generally 50 inches and larger, but screens below 40 inches will become more widely available with 4K in the coming years, particularly in markets outside North America, it said: "Native 4K content remains scarce and many consumers are currently buying sets on the basis that they can upscale HD content and will be future-proof, in preparation for when native 4K content is more widely available."