Fox to Buy true[X] media, Will Run It as Stand-Alone Business
21st Century Fox reached a preliminary agreement to acquire video advertising company true[X] media, Fox said Wednesday in a news release. After the sale, true[X] will remain a stand-alone business and continue to deliver services to television clients and streaming…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
music companies, 21st said. The ad company’s clients include Microsoft, Visa, Apple, Disney and Procter & Gamble, the release said. “[T]rue[X] will work closely with Fox Networks Group to drive engagement between brands and consumers on Fox’s proprietary digital platforms,” the release said.