Faster Performance Among 'WebOS 2.0' Enhancements for 2015, LG Says
Faster performance will be among the improvements LG brings to its WebOS smart TV platform for 2015, Tim Alessi, director-new product development, said in a briefing. The new "WebOS 2.0" for 2015, to be showcased at CES, will feature a…
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"quick start" mode that sharply reduces boot time to about three seconds from 35-40 seconds, Alessi said. WebOS 2.0 also will now have the ability to put favorite channels "right on the launcher bar," as well as quicker menu access for commonly used settings, he said. The "whole premise" of WebOS smart TV navigation technology, which LG introduced in 2014, was "to make TVs simple again," Alessi said. "Over the past several years, since smart TVs first started coming out, there’s been a big race to get the most content." CE makers as an industry "succeeded in providing a lot of content options to consumers," he said. "But the down side of that was that it started to get a bit complicated -- finding what you want, multiple apps with similar content, and difficulty switching back and forth, kind of turning the TV into a computer of sorts. A lot of people got turned off by that and either hesitated to buy or didn't really use the product they bought to its fullest potential." To address that problem, LG went to market with WebOS touting simple functionality and with the message that it was "simple connection, simple discovery and simple switching," he said. "We’re really happy with the results. It seemed like all the efforts that were made were resonating with consumers once they saw it."