Public Interest Groups File FTC Complaint Against The Topps Company
Several public interests groups asked the FTC to investigate and take enforcement action against The Topps Company for allegedly violating the Children’s Online Privacy Protection Act, a Center for Digital Democracy news release said Tuesday. Among those joining the CDD…
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complaint were Consumers Union and Consumer Watchdog. The complaint charges that Topps, a candy and trading-card company, violated COPPA with unlawful data collection practices on its Candymania website and a corresponding online contest. “Topps and its partners cynically sought to bypass COPPA’s key safeguard that parents must first be told about a company’s data collection practices before their child’s information is gathered,” CDD Executive Director Jeff Chester said in the release. "This is a textbook study of how online marketers are so eager to use Facebook and other social media to promote their products to friends and even strangers, they ignore this key law designed to protect consumer privacy online,” he said. Topps didn’t comment.