Early Ultra HD Consumer Satisfaction Grades High, Says Strategy Analytics
Early Ultra HD consumer satisfaction grades are high, Strategy Analytics said in a report Tuesday, citing the results of online canvassing it did last month of 2,000 U.S. adults. Consumer awareness of Ultra HD is "growing steadily," and 93 percent…
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of those polled who said they have seen the technology found it extremely or somewhat impressive, the company said. Respondents who are aware of the term "Ultra HD" rose from 39 percent in January to 57 percent in November, it said. Awareness of other terms such as "4K TV" and "UHD" also jumped, but remains lower than that of "Ultra HD," it said. Twenty-three percent of respondents claimed to have watched TV or video on an Ultra HD TV, either in a retail store, in a home or elsewhere, it said. Of those who have seen it, 53 percent rated the video quality as "extremely impressive" and 40 percent as "somewhat impressive," it said. "These are extremely high ratings for any new technology," said David Mercer, the company’s principal analyst, who wrote the report. "That nearly everyone who has seen an Ultra HD TV is impressed is very encouraging for TV manufacturers and retailers and bodes well for a strong end to the 2014 holiday season."