Trade Group Finds 18% of Consumers Plan Thanksgiving Day Shopping Trip
The International Council of Shopping Centers canvassed consumers on their holiday weekend shopping ambitions and found 41 percent plan to head to the stores on Black Friday, 18 percent will do so Thanksgiving Day, and a third will wait to…
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shop physical stores Saturday or Sunday, the trade group said Monday. It also found that Cyber Monday won’t be exclusively for online shopping, as nearly four in every 10 consumers plan to go to a physical store that day, the group said. Of those who plan to shop in-store on Thanksgiving Day, half said they would do so to get a jump on bargains, it said. However, 45 percent said they see a Thanksgiving Day shopping experience as "an opportunity for a fun outing with family and friends," it said. The survey also found that 45 percent of shoppers expect to use a smartphone or tablet to research holiday-related items or gifts while in a physical store, it said. As for the allure of shopping a physical store rather than an e-commerce site, the need to "touch and feel the product," or the desire for "instant gratification" without having to wait for shipping were among the top reasons cited, it said.