DirecTV to Bow 4K VOD Friday With Samsung as Exclusive Launch Partner
After months or more of saying it was "gearing up" for 4K content delivery (see 1312160069), DirecTV pulled the trigger Thursday when it said it will become the first multichannel video programming distributor to deliver 4K VOD to customer homes…
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when it launches Ultra HD programming Friday. With additional satellite capacity, DirecTV also plans to launch "linear" 4K TV services in 2016, an executive said Thursday at the SatCon conference in New York (see 1411130033). Its initial offering will consist of "a variety of new releases, popular films and nature documentaries in 4K," the company said in its announcement. Samsung will be its exclusive CE 4K "launch partner," DirecTV said. In addition to owning a DirecTV-ready Samsung 4K TV, DirecTV subscribers will need an Internet-connected DirecTV Genie HD DVR (model HR34 and above), DirecTV said. For more than 20 years, DirecTV "has been changing the way people watch TV as the first to move the industry from analog to digital to HD and now the ultimate TV experience with 4K TV," said DirecTV Chief Technology Officer Romulo Pontual. "The picture quality and depth of detail that 4K provides is nothing short of remarkable and we will continue to expand our 4K lineup as consumer demand grows and evolves." DirecTV chose Samsung as its launch partner because it’s "the leading brand" in Ultra HD, DirecTV said. DirecTV spokeswoman Jade Ekstedt emailed us Thursday to say she was looking into our question whether the company will use any of the brands it has trademarked -- 4KN, 4KNET and 4K Network -- to trumpet the new VOD service with Samsung. As for how long the exclusivity with Samsung will last, she declined comment, saying: "We don't publicly disclose the terms of our agreements." Until Thursday, DirecTV had declined to discuss its specific ambitions in 4K, other than to promise it will be there in a big way as it was with HD. In May, in discussing his company’s proposed buy of DirecTV, AT&T CEO Randall Stephenson hailed DirecTV as having "more HD channels than anybody, and a really clear and elegant path to Ultra HD" (see 1405200030). Some 20 movies in 4K from Paramount and K2 Communications will be available at launch, including Forrest Gump and Star Trek (2009), with more titles to be announced soon, DirecTV said Thursday.