WebiMax's Wisnefski Applauds Yahoo's Buy of BrightRoll
Yahoo’s acquisition of BrightRoll, a video ad platform company, is a “solid first answer” in determining Yahoo’s outlook following Chinese e-commerce platform Alibaba’s IPO, said Internet marketing company WebiMax CEO Ken Wisnefski in a statement Wednesday. Yahoo is a major…
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Alibaba shareholder (see 1409120062). Yahoo CEO Marissa Mayer announced the BrightRoll deal in a blog post Tuesday. Wisnefski said Yahoo is buying BrightRoll for $640 million.