Amazon to Begin Streaming Bennett-Gaga Concert in 4K in 'Coming Weeks,' LG Says
Amazon will announce the 4K video stream of Cheek to Cheek: Live, performed by Tony Bennett and Lady Gaga, "in the coming weeks,” said an update Tuesday from LG, which sponsored the event that was recorded at New York’s Lincoln…
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Center in July. LG will launch Cheek to Cheek: Live on LG 4K Ultra HD TVs equipped with the webOS platform, it said. WebOS is “optimized for 4K streaming” with an interface that “makes it easier to find and transition between content options at speeds similar to regular channel changing,” LG said. The concert will be available on all LG smart TVs after the initial launch through a software update, an LG spokeswoman told us. LG doesn't have a jump on other TV makers, though, which will have access to the Cheek to Cheek 4K concert stream at the same time as LG's webOS TVs as part of LG's "contribution to the 4K world," she said. The 4K stream will have “subtle” LG branding, and Amazon will promote the LG-sponsored concert in its concert carousel for 4K devices, LG said. For retail demos, LG will incorporate exclusive 4K behind-the-scenes clips and 4K Cheek to Cheek concert footage during its next in-store “refresh" due “late this year,” the spokeswoman said. Demos using Cheek to Cheek content will run through early 2015 with timing varying by retailer, she said. Amazon didn't immediately comment.