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Walmart 24-Hour Promotion Monday to Help Kick Off Black Friday Month

The morphing of Black Friday into Black Friday month continued Friday with Walmart’s announcement that its holiday shopping specials have begun, and deals typically reserved for Black Friday and Cyber Monday will launch after midnight Pacific time Monday, lasting for…

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24 hours. Amazon announced its own holiday season plans the previous day, including two Deal of the Day offers through Dec. 22 (see 1410300040). Among Walmart's CE deals are a Sony 48-inch LED-backlit TV for $348, a $100 discount; an Element 40-inch LED-backlit set for $199 instead of $298; a Nextbook 7.8-inch tablet with 8 GB storage halved to $49; and a Nintendo 2DS handheld video game system for $79, down from $129. Ahead of this year’s holiday season, Walmart has rolled out a new feature within its mobile app called “Search My Store” that enables customers to see if items carried at a particular store are in stock, which aisle they’re in and their reviews and ratings, the retailer said. The feature is available on the Android app and is due on the iOS app mid-November, it said. Walmart will offer hundreds of weekly online specials on electronics and other categories, it said, with free shipping on orders of $50 or more. CE rollbacks that were to take effect Saturday at Walmart included an Xbox One for $50 off to $349, a Samsung 45-inch TV clipped by $50 to $528, and a 15-inch Dell Inspiron laptop for $479, down from $549, it said. A 50-inch Sceptre LED-lit HDTV was to drop from $379 to $349. Customers who buy Call of Duty: Advanced Warfare Monday and Tuesday can get an additional 50 percent back on a trade-in game, and customers can get double the trade-in value of a video game player when they buy a PS 4 system, Walmart said. The retailer has also begun selling certified, pre-owned video games in 1,700 stores, a follow-up from the trade-in program it launch in March. Meanwhile, Walmart said it will open its 5,000th U.S. location Wednesday, a Neighborhood Market, in Greenbrier, Arkansas.