Google's RAPPOR Looks to Preserve Privacy While Collecting Consumer Data
Google said in a blog post Thursday that it can glean consumers' information from its products while preserving those consumers’ privacy. The company’s Randomized Aggregatable Privacy-Preserving Ordinal Response (RAPPOR) project “enables learning statistics about the behavior of users’ software while…
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guaranteeing client privacy,” it said. Google is making RAPPOR available as an open-source project so consumers can “test its reporting and analysis mechanisms, and help develop the technology,” it said. Google said it will publish a report on RAPPOR this week at the ACM Conference on Computer and Communications Security.