NTIA report underscores need for more broadband adoption effort, NCTA says.
A report by NTIA shows that broadband adoption has progressed faster than any other communications technology, but efforts to increase adoption aren’t complete. The data in the report released last week (see 1410160046">1410160046) shows home adoption is still growing “despite…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
the fact that the remainder of non-adopting households are some of the most difficult to reach,” NCTA said in a news release (http://bit.ly/10enCWs). Data also shows that relevance is a difficult and “entrenched” problem “that requires creative solutions targeted at the diverse communities that are affected,” it said, referring to the finding that 48 percent of non-Internet households claimed not to have an interest in home broadband. While the report acknowledges expense as a reason for non-adoption, it "fails to unpack the variety of hardware, software, and service components that together make up the expense of adopting broadband.” Without data on these expense elements, some may wrongly attribute the totality of such costs solely to ISPs, “when in reality such expenses can be related to several factors,” it said.