Mobile phone accessory sales were a record $249 million...
Mobile phone accessory sales were a record $249 million in the two weeks following the launch of the iPhone 6 and 6 Plus, said a report by NPD Group released Friday. Last year, in the two weeks following the release…
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of the iPhone 5s and 5c, mobile phone accessory sales were $195 million, it said. “New iPhone form factors always provide a short-term boost to traffic and volume to the consumer electronics market, but it’s the accessory purchases that keep the momentum going,” said Stephen Baker, NPD vice president-industry analysis. Sales of cases primarily and accessories in general are “an excellent proxy in measuring the long-term demand for a phone,” Baker said. An NPD smartphone accessory report said 41 percent of iPhone customers say they buy accessories when they buy the phone and 58 percent buy accessories after they've left the store. Buyers also said they spend nearly double after they leave the store as they did during the initial purchase, NPD said. New iPhone releases and associated mobile accessory purchases resulting from purchases help “set the stage for a strong fourth quarter and holiday season,” Baker said.