Facebook’s recently relaunched Internet-wide advertising platform Atlas “uses...
Facebook’s recently relaunched Internet-wide advertising platform Atlas “uses the advertising industry’s phony definition of ‘opt out,’ which has the unfortunate characteristic of meaning ‘pretend not to track’ and offers no privacy benefits whatsoever,” said the Electronic Frontier Foundation (EFF) in…
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a Thursday blog post (http://bit.ly/ZB5qWw). Opting out means only a user will no longer receive targeted ads, not that third-party companies will cease information collection, EFF said. “Opting users out of targeted ads while still collecting information about them is the worst of both worlds: it destroys all the potential usefulness of advertisements and simultaneously reduces the transparency of data collection practices to consumers.” EFF said Facebook should honor opt-out requests by not tracking those users at all across Web and mobile browsing. Facebook, in a message to EFF, said its practices were consistent with industrywide standards, EFF said. Facebook, which relaunched Atlas on Monday (WID Sept 30 p7), did not comment.