Advertising industry groups revealed an initiative to target...
Advertising industry groups revealed an initiative to target ad fraud, ad malware and intellectual property (IP) piracy, in a Tuesday news release (http://bit.ly/Zp0FiT). The initiative will have a separate board and executives from each of three ad groups -- the…
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American Association of Advertising Agencies, Association of National Advertisers and Interactive Advertising Bureau (IAB), they said. The groups said they'll work on industry principles to combat illicit activity and develop industry adoption incentives. “Criminal activity threatens to erode trust in the digital ecosystem,” said IAB President Randall Rothenberg. “Quality, original content is not sufficiently protected against the threats of fraudulent traffic, malware attacks and IP piracy, and it is time that publishers, marketers and agencies stand together to combat these dangerous forces as a unified entity.” The Senate earlier held a hearing during which lawmakers lambasted industry efforts to curb malware delivered through ads (WID May 16 p5).