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TTB Adds to List of Label Changes Not Requiring Agency Review

The Alcohol and Tobacco Tax and Trade Bureau is allowing several more types of alcoholic beverage label changes that don’t require agency review, it said in an industry circular dated Sept. 29. Industry will now be able to modify or…

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delete promotional or sponsorship graphics, award stickers, and information on the number of bottles produced; delete organic references; modify approved statements on sulfite content; and add serving instructions, all without having to apply for a new Certificate of Labeling Approval (COLA). The six new changes will be added to list of 28 other changes TTB allows without review when it next revises the COLA application form. Approval of the changes took effect Sept. 29.