Facebook on Monday revealed its rebuilt advertising platform,...
Facebook on Monday revealed its rebuilt advertising platform, Atlas, for Internet-wide targeted ad campaigns (http://bit.ly/1rvS7zE). Facebook bought Atlas in 2013 and has helped rework the platform to focus on “reaching people across devices and bridging the gap between online impressions…
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and offline purchases,” said Erik Johnson, head of Atlas, in a Monday blog post. “Marketers can easily solve the cross-device problem through targeting, serving and measuring across devices.” Facebook was criticized in June by privacy advocates and some lawmakers after the company announced it would look at a user’s entire browsing history to inform targeted ads on Facebook (WID June 13 p3). Atlas’s website said it operates as a separate entity from Facebook.