The number of consumers using tablets to watch TV...
The number of consumers using tablets to watch TV shows and movies has skyrocketed, a survey by Altman Vilandrie & Co. found. Tablet ownership penetration increased to 50 percent last year, up from 40 percent in 2012, said the consulting…
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firm Thursday. The portion of all consumers watching TV shows or movies on tablets on a weekly basis jumped from 17 percent to 26 percent last year, it said. More than 40 percent of consumers under age 35 use smartphones to watch TV or movies, it said. More than 70 percent of the consumers binge watch at least once a month, and 41 percent use their cable providers’ TV Everywhere service each month, it said. The survey also found that over-the-top use increased from 26 percent last year to 35 percent in 2014. The survey received input from more than 3,000 U.S. respondents. It was drawn from an online panel by Research Now, Altman Vilandrie said.