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Doppler Labs launched tech-infused earplugs Tuesday that are designed...

Doppler Labs launched tech-infused earplugs Tuesday that are designed to protect ears from loud sounds without sacrificing sound fidelity. The Dubs use mechanical filters made up of 17 parts that use dynamic attenuation to protect ears by reducing audio levels…

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by an average of 12 dB, the company said. More than 6 million people in the U.S. between the ages of 18 and 44 suffer from hearing loss due to exposure to loud sounds, including settings such as live music venues and sports stadiums, which can lead to permanent hearing damage, Doppler said. The earplugs began shipping Tuesday for $25 at SoulCycle, through TAO Group locations and online (www.getDUBS.com). They'll be sold at Best Buy beginning Nov. 3, Doppler said. The earplugs are the first product from Doppler Labs, whose founders include Dan Wiggins, a former transducer engineer for Sonos, and ex-Microsoft executive Fritz Lanman.