Fraud detection, source identification and process transparency were...
Fraud detection, source identification and process transparency were the anti-fraud principles (http://bit.ly/1DeX4mP) released by the Interactive Advertising Bureau Tuesday, said an IAB news release (http://bit.ly/1wzJWXv). IAB described the principles, designed to remove “poor-quality ad traffic,” as the follow-up to its…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
Trustworthy Digital Supply Chain Initiative launched in June (WID June 10 p13). “Suppliers must implement technological and business practices to identify ad bots and illegitimate human activity, and prevent such traffic from being sold,” it said. Suppliers should provide the “specific URL of an ad placement” for ad buyers, it said. “Suppliers must provide details of the business and technical processes” to improve transparency, it said.