“Let Your Ears Be Loved” is the theme of...
"Let Your Ears Be Loved” is the theme of a multichannel consumer campaign to support Sennheiser’s Urbanite headphones, the company said Friday. The campaign, which kicked off Friday and runs through November, “will engage” its target group of millennials with…
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messaging that focuses on “their high demands and passion for sound in a humorous way,” it said. The campaign “has multiple components and will use social media and user-generated content to drive participation and viral uptake,” it said.