Marketing analytics companies comScore and Neustar...
Marketing analytics companies comScore and Neustar are partnering to bring comScore’s “accredited metrics” to Neustar’s PlatformOne, which measures digital marketing efforts, a Thursday news release said (http://bit.ly/1c1GjxB). “Our partnership with comScore is one of many important alliances we have made,…
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and will continue to make, to ensure that PlatformOne is at the forefront of helping marketers drive ROI [return on investment] in an increasingly complex digital marketing ecosystem,” said Ted Prince, Neustar senior vice president-information services.