Mozilla is still working on a patch to...
Mozilla is still working on a patch to block third-party cookies in its Firefox browser, Senior Vice President-Business and Legal Affairs Denelle Dixon-Thayer told us by email. “Advertising practices such as commercial tracking that are non-transparent and ignore user signals…
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like Do Not Track are not sustainable for a healthy Web economy over the long term.” Advertising officials told us last week that browsers blocking third-party cookies had once been a No. 1 concern, but they're not currently worried about the cookies’ imminent downfall (CD Sept 2 p9). In 2013, Mozilla expressed plans to block third-party cookies, but the company has yet to do so. Dixon-Thayer said Mozilla delayed its cookie-blocking plans because the patch wasn’t robust enough. “Mozilla has been testing a patch that blocks many third-party cookies in our Aurora build of Firefox, and determined that it does not offer the level of tracking protection that users would expect,” she said. “We have been exploring additional solutions and plan to test new initiatives to give users more control over the flow of their data.”