Digital keepsake company Evergram said it launched BullyGram.com...
Digital keepsake company Evergram said it launched BullyGram.com to publicize what it calls the “bullying” legal actions Facebook and its subsidiary Instagram have taken against Evergram. Facebook bought Instagram in 2012 and began taking legal action against companies with “Insta”…
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and “Gram” in their names soon after, Evergram said in a Tuesday news release (http://bit.ly/1Bz7hcJ). Instagram is challenging Evergram’s name in the Patent and Trademark Office’s Trademark Trial and Appeal Board, claiming consumers are likely to confuse Evergram with Instagram (http://1.usa.gov/1lfEvsZ). Evergram co-founder Duncan Seay said in the release that Evergram is substantially different from Instagram, saying Evergram “was designed to deliver peoples’ [sic] special memories at special times, now or in the future” while Instagram is a photo-sharing website. Seay said BullyGram.com will be a public forum for consumers to voice their opinions. Instagram didn’t immediately comment.