Local TV broadcasters are expected to generate $3...
Local TV broadcasters are expected to generate $3 billion in digital ad revenue, a Television Bureau of Advertising study found. The average station will bring in more than $1 million in digital sales this year, the report said (http://bit.ly/1s8UbjD). Online…
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ad revenue for TV grew 15 percent last year, it said. TV-based sellers closed $2.7 billion in local online ads in 2013, it said. “We're forecasting slower growth this year” at 7.4 percent, it said. Ad buys on mobile and tablets are growing rapidly, it said. The data are derived from local business ad spending estimates, and media ad revenue for 9,894 local online operations in the U.S. and Canada, including 815 TV stations, it said. It also relied on another group’s online survey conducted in January and February of 190 managers representing 3,699 local media properties, it said. The report was done by Borrell.