Advertising software company Canoe certified multiplatform video service...
Advertising software company Canoe certified multiplatform video service provider Vubiquity’s AdVU service suite as integrated with the Canoe VOD digital ad insertion platform, said the companies in a news release Wednesday. Canoe is backed by cable operators Bright House, Comcast,…
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Cox, and Time Warner Cable, the release said. Programmers can use metadata asset management service AdVU to “efficiently create, coordinate and manage” submission of video assets for VOD DAI, they said. “Certification from Canoe is an important proof point and with that we hope another step forward for the industry toward wide adoption of DAI,” said a Vubiquity spokesperson.