Netflix leads use cases for connected TVs, said...

TV or streaming media box, compared with 8 percent of non-Netflix subscribers. For Netflix subscribers, that’s up from 38 percent in 2012 and 24 percent in 2010, Leichtman said. Some 49 percent of U.S. households have at least one TV connected to the Internet, with 24 percent of adults watching video from the Internet using a connected TV at least once a week, compared to 13 percent two years ago, and 5 percent in 2010, it said. Netflix streaming video users have remained consistent on TV usage, with roughly three-fourth of respondents saying they watch Netflix on a TV. The number of Netflix members that subscribe to another pay TV service has slipped to 80 percent from 85 percent in 2012 and from 88 percent in 2010, Leichtman said. The number of households that don’t have a pay TV service but get Netflix is now 48 percent, up from 29 percent in 2012 and 16 percent in 2010, it said. Fifteen percent of Netflix subscribers share their subscriptions with others outside of the household, Leichtman said. Thirty-one percent of adults watch video daily on non-TV devices including home computers, mobile phones, iPads and tablets, Leichtman said, while 58 percent do so on a weekly basis, up from 18 percent daily and 46 percent weekly two years ago, it said. Some 34 percent of households watch any form of over-the-top video -- including connected TVs and other devices -- daily and 61 percent weekly, it said. The data is based on a telephone survey in April with 1,211 adults age 18 and older from throughout the continental U.S. The random sample of respondents was distributed and weighted to best reflect the demographic and geographic make-up of the U.S., Leichtman said, and has a statistical margin of error of +/- 2.8 percent.