TV Everywhere sites and apps supplement TV viewing...
TV Everywhere sites and apps supplement TV viewing and add value to pay TV, a Viacom study said. Viacom used digital online journals, focus groups and ethnographies in New York and Chicago, it said Thursday in a news release (http://bit.ly/1nvRfIf).…
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There also were online surveys with more than 1,300 Viacom viewers age 13-49 and more than 600 participants age 2-12, it said. Sixty-four percent of respondents reported watching more TV overall since they began using TV Everywhere, Viacom said. This finding is even stronger among millennials, with 72 percent watching more TV, it said. “For those using TV Everywhere, the television is still the go-to source for TV shows and watching live.” Nearly 99 percent of users claimed that TV Everywhere adds value to their pay-TV subscription, it said. Content, the flexibility of watching shows when viewers want to watch them and accessing shows on a range of devices are key drivers of TV Everywhere use, it said. For non-users, lack of perceived need, hidden cost concerns and lack of awareness are the biggest barriers to adoption, Viacom said.