It could be a decade or more before...
It could be a decade or more before Major League Baseball games are shot and broadcast in 4K, Joe Inzerillo, chief technology officer-MLB Advanced Media, said at the Appnation Cross Platform Summit in New York Tuesday. Ultra HD “economics are…
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dubious right now,” he told us. About 2,500 MLB games are broadcast each year and some games are still broadcast in standard definition, said Inzerillo. It will be at least “10 years down the road” before all MLB games are shot and broadcast in Ultra HD, he predicted. MLB hasn’t made any announcement on Ultra HD rollout plans, he said. One major issue is the lack of broadcast standards, he said. “We'll get there,” Inzerillo said of MLB games in 4K, saying some major markets will get the format before others. MLB has experimented with Ultra HD, shooting a few games in 4K, said Inzerillo. There hasn’t been a way to broadcast them, he said. Many consumers can’t even tell the difference between HD and Ultra HD, he said. The TV is “ultimately not a platform for innovation,” he told the summit. TVs aren’t updated and enhanced as quickly as other devices that consumers can view TV content on, he told us later. TVs also don’t provide as “compelling” a user experience as mobile devices and Xbox consoles, he said. There is also a wide disparity between what different types of viewers consider the “best” screen to watch TV content on, he told the summit. Twelve-year-old kids might consider an iPad to be the best screen, he said.