More than 50 percent of U.S. broadband households...
More than 50 percent of U.S. broadband households use paid over-the-top video services, Parks Associates research found. More than 40 percent of U.S. broadband households selected online video as one of the top three important sources of video, compared to…
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25 percent of households for rented DVDs and 13 percent for owned Blu-ray discs, Parks Associates said in a press release (http://bit.ly/OEQTmI). Analysts also found that 37 percent of consumers age 18-24 claimed that video from online sources is their most important video source, it said. Watching programs through playback on DVR was highest among the 35-44 demographic, it said. The research includes data from two surveys involving a total of 13,000 respondents, a spokeswoman said. Parks will present the findings March 27 in a webcast.