The Department of Justice should ensure that the...

proposed consent order in the fourteen-year-old U.S. District Court for the District of Columbia case requires the tobacco company defendants to fund commercials informing the public of the harmful effects of smoking, and includes a list of TV networks and newspapers where the campaign must run. However, the settlement doesn’t require the companies to “place any commercials on Black owned media, or even media targeting the African American community,” said NABOB. That’s irksome to NABOB because the DOJ case “demonstrated that the tobacco companies had specifically targeted African American communities, particularly young people, with advertising and promotions designed to increase smoking,” said the newsletter. NABOB, the National Newspaper Publishers Association and the NAACP filed amicus briefs asking the court include black-owned media in the consent decree. That request came too late, said the tobacco companies in a response. “It has been more than seven years since this Court first specified the newspapers and television networks in which Defendants would be required to place corrective statements,” said the tobacco company filing. The companies also said changing the list of stations to receive the advertising would nullify the settlement agreement, “leaving the parties back at the negotiating table to see if a revised agreement can be reached.” The ability of the corrective advertising to “reach all affected Americans” is one of the concerns about the proposed settlement raised by the federal judge who would need to approve it, NABOB said. “The settlement can be set aside and the parties can be forced to consider adding Black owned media to the advertising plan if the Department of Justice tells the judge that it agrees with her that the plan needs to be amended to target Black consumers,” said NABOB. To make that happen, NABOB wants all black-owned broadcast stations to publicize the matter on their airwaves. “The DOJ will only change its position and oppose the current advertising plan if there is a vocal outcry from the African American community,” said NABOB. A similar NABOB effort to get advertising dollars from publicity efforts connected to the Affordable Care Act to go to black-owned broadcasters (CD Oct 4 p1) was stymied by the “disarray” of the ACA, said NABOB Executive Director Jim Winston. The association is still pursuing the matter, he said.