The FCC waived emergency alert system-related rules at the...
The FCC waived emergency alert system-related rules at the request of the Federal Emergency Management Agency, so public service ads FEMA developed to tout EAS can simulate wireless emergency alert attention signals. Concern about running those WEA promotions came from…
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some EAS participants worried about the attention signals, said a Public Safety Bureau one-year waiver order released Friday. The PSAs must present “the WEA Attention Signal in a non-misleading manner,” said the waiver (bit.ly/1aJDOwL). “That is, in a manner that does not mislead the listening or viewing public into erroneously concluding that an actual emergency message is being transmitted.” The condition is that the PSAs’ purpose must be “educating the viewing or listening public about the functions of their WEA-capable mobile devices and the WEA program,” said the order signed by bureau Chief David Turetsky. “We recommend that FEMA take steps to ensure that such PSAs clearly state that they are part of FEMA’s public education campaign.” WEA messages sent by federal, state and local agencies through carriers’ networks “include a special tone and vibration” and the texts are up to 90 characters long, FEMA said in a Wednesday news release.