Over-the-top (OTT) revenue will quadruple to $32 billion by 2017,...
Over-the-top (OTT) revenue will quadruple to $32 billion by 2017, up from a forecast $8.2 billion in 2012, ABI Research said Thursday. Netflix and other subscription services have led the OTT market in recent years, but ABI said OTT rentals…
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will surpass subscription revenue by 2014. “Connected CE and mobile devices continue to push consumer behavior towards newer forms of media distribution like OTT and multiscreen services,” said ABI Practice Director Sam Rosen in a news release. “Pay TV services will continue to thrive, by implementing multiscreen services and supporting OTT content. In the end we expect an amalgamation of services that complement each other for many consumers.” Mobile devices and consumer electronics allow OTT providers do be more creative about connecting with consumers, ABI said. “While many consumers today claim to use mobile and portable devices while watching TV, most of us are ... actuality poor at multitasking,” said ABI analyst Michael Inouye in the news release. “In many cases this means consumers are more acutely aware about the content on their portable device than the TV. While second screen advertising is not necessarily OTT content it does speak to the importance of targeting these connected devices that extend the reach of content beyond the TV” (http://xrl.us/bnxf4u).