Verizon Chief Financial Officer Fran Shammo updated investors Thursday on...
Verizon Chief Financial Officer Fran Shammo updated investors Thursday on the progress of Verizon Wireless’s “Share Everything” shared data plans, which he said more customers are adopting than expected, at a Goldman Sachs investor conference. Those customers are also adding…
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more devices to the shared plans than expected, though Shammo declined to provide exact figures. Verizon Wireless began offering the “Share Everything” plans June 28. “The thing that really surprises us is a lot of people are coming off unlimited to go to [shared data],” he said. Those customers appear to be moving off the unlimited plans because they realize they are not using as much data as they thought, Shammo said. “Unlimited is just a word,” he said. “It doesn’t really mean anything.” AT&T began offering its own “Mobile Share” shared data plans Aug. 23 (WID Aug 23 p2). AT&T has noticed surprising numbers of customers on the plans have opted for the costliest data tiers, which can run up to $120 per month for 10 GB, AT&T CEO Randall Stephenson said Wednesday. Verizon Wireless and AT&T’s decision to move to shared data plans has helped Sprint Nextel differentiate itself through its marketing of its unlimited data plans, CEO Dan Hesse said Wednesday. “We believe that consumers want piece of mind and that insurance,” he said. “We provide that as part of unlimited.”