CCC Final Rule Amends Market Access Program Provisions
The Commodity Credit Corporation published a final rule amending the regulation used to administer the Market Access Program (MAP). CCC said the amendments address: application requirements and activity plan requirements with relation to the Unified Export Strategy (UES) system; the eligibility of activities designed to address international market access issues; the list of eligible and ineligible contributions; evaluations, contracting procedures, and the compliance review and appeals process; etc.
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(According to CCC, the MAP program is designed to create, expand, and maintain foreign markets for U.S. agricultural commodities and products through cost-share assistance. Under the MAP, the CCC enters into agreements with eligible participants to share the cost of certain overseas marketing and promotion activities. Only non-profit U.S. agricultural trade organizations, nonprofit state regional trade groups, U.S. agricultural cooperatives, and state government agencies can participate directly in the brand program.)