U.S. lawmakers “have done the right thing” by pausing to...

European Parliament. Many in Europe’s creative sector are also worried about the issue of illegal content, but there shouldn’t be “disproportionate and highly intrusive measures with the potential to disrupt legitimate online activities,” she said. Europe’s creative sector needs boosting to create a digital single market, she said. People are now willing to pay for better digital offers and there’s huge growth and diversity, she said. Consumers expect services that are open, on-demand, interactive and targeted, she said. Content is no longer just about digitizing “old media” such as music and film but about new kinds of media, she said. There’s also growth in the way the sector can make money from content, she said. All this growth and diversity in consumer demand, creative works and business models has brought convergence, she said. Tasks and tools for accessing content “have found a natural home” on the Internet and digital devices, she said. Cloud computing is helping this transition and Kroes said that before summer she'll present a European strategy to assesses possible obstacles to the cloud. The next technological step in the audiovisual arena will be TVs connected to the Internet, she said. Within 2-3 years, 90 percent of TVs sold in Europe will be connectable, she said. If consumers make the switch, it will be good for them, device makers, broadband providers and content suppliers, she said. Kroes promised a discussion paper on connected TV this year that will look at things including how to preserve the integrity of broadcast signals and how traditional rules for advertising and child protection will work.