Despite much pre-holiday chatter about social media’s growing role...
Despite much pre-holiday chatter about social media’s growing role in Black Friday sales and overall holiday season shopping, it was the more traditional methods -- print ads, email and company websites -- that were the preferred means of finding deals,…
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said a survey from Crowd Science. When searching for holiday deals, 25 percent of consumers surveyed chose company websites as their favorite method, followed by print and hardcopy promos at 15 percent. E-mail notifications were third at 13 percent and 9 percent of those surveyed said they conferred with friends or family about deals. Three percent sought out Facebook for promos and only 1 percent used Twitter, with 25 percent reporting no preference for deal mining, Crowd Science said. Nearly a quarter of respondents preferred doing all of their holiday shopping online, while one in five respondents said they worried about security when buying online, it said. The study was done in two waves between Nov. 16-Dec. 29. The research was done across the Crowd Science network with a sample of 5,301 respondents, the company said.