The broadcast and cable industries are stepping up consumer education efforts...
The broadcast and cable industries are stepping up consumer education efforts through public service announcements and other initiatives to let viewers and listeners know of a first-of-its-kind emergency alert system test Nov. 9. The NAB shared with members a comprehensive…
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“checklist” with PSAs and information for each step of the nationwide simultaneous exercise, the association said late Wednesday. “The checklist provides steps for broadcasters to ensure their equipment is ready for the exercise, and what actions are required of them during and after the test,” the group said. “NAB encourages broadcasters to begin airing the PSAs at least one week before the test, and with increasing frequency as November 9 approaches.” FCC-produced PSAs are on the NAB website (http://xrl.us/bmf3f7), as is information from the Federal Emergency Management Agency, which will trigger the test. The NAB Friday at 11:30 a.m. EDT is sending TV PSAs by satellite feed, and has scripts available for stations to make their own announcements. The NCTA also is sending spots to member companies, executives of that association told us Thursday. “We're getting those out to all of our companies this week, and urging them to start running the PSAs Oct. 24,” said Associate General Counsel Loretta Polk: “We've been getting the word out about this throughout the summer” by telling cable operators about the test so they can prepare. The FCC held a closed-door meeting with FEMA officials and executives from the public and commercial broadcasting industries and from cable, telco-TV and DBS companies (CD Oct 13 p9), and FEMA held a publicly accessible webinar on the test Thursday.