Barnes & Noble forecasts a 2-3 percent sales uptick for the fiscal...

-- continues to be a “rapidly growing business,” delivering $280 million revenue for Q2, he said. The company continues to plan to fuel growth in the “massive digital opportunity before us,” Lynch said. Gross margins from bn.com were 21 percent, up from 3.7 percent a year ago, he said. Attach rates are “slightly above plan,” Lynch said, saying Nook owners spend more at Barnes & Noble in total than they did prior to purchasing the reader. On the iPad and other devices, Lynch said ebook penetration has increased but he wouldn’t break out numbers. “The notion that customers will own just one device isn’t accurate,” and that’s borne out in purchase activity on iOS and Android devices, he said. Still, most Nook store downloads are purchased through bn.com, he said. Apps sales for Nook Color have exceeded company forecasts by 200 percent, Lynch said. Run rate is in the tens of millions, he said, with the company taking a 30 percent cut of each app sale. Hundreds of new apps are being added each month and the company plans to have thousands of apps shortly, he said.